The Next Evolution in Digital Solutions Design

Created by Goldfish Code, Motivation Driven Design™ is a business, marketing, and design philosophy that helps you develop a product so that users are truly motivated throughout their journey to complete specific actions that improve business metrics.

What is Motivation Driven Design?

Motivation Driven Design is a holistic approach to strategic planning, architecting, and designing modern technology solutions. It is a design philosophy with a deep focus on understanding and fulfilling the motivations, needs, and desires of the end users.

It’s a strategic lens that has been used successfully in multiple industries including e-commerce, social networks, and data analytics.

Goldfish Code is at the forefront of motivation driven design innovation by focusing on driving measurable conversions, based on the business model and metrics that lead to a higher return on investment.

By exploring business monetization strategies and objectives, Goldfish Code begins to identify the optimal user base, the multiple persona groups they fall into, and ultimately – define the motivating factors that guide them to a desired action.

Why goldfish code

How Motivation Driven Design Can Help Your Organization

The best way to begin a software development project is through discovery. From strategic planning on using the right architecture, to integrating the right UX and UI elements, it’s vital to spend time in planning before beginning any major project.

Goldfish Code strongly believes in starting this journey by clearly understanding your business, defining your target audience, and discovering the motivational factors that drive them to make decisions.

When you work with our software development company, we take a holistic approach to planning your software project. Our high-performing team will take time to help define those business metrics that matter most to you, discover your target audience’s user personas, and create a plan for designing your software solution to drive measurable and meaningful conversions.

Identify Your Business Metrics & Target Audience

Our primary objective with Motivation Driven Design is to create a plan that permits us to smartly plan, design, and deploy your technology solution. The first phase of Goldfish Code’s MDD system is to clearly identify the goals and business metrics that drive conversions and revenue. As we work together to discover these important metrics, we’ll have a better understanding of your target audience.

Understanding User Motivations

Motivation Driven Design aims to create an emotional connection between the user and the brand – or specifically, its digital product. This could be through storytelling, or interactive elements that resonate with the user on an emotional level.

This involves conducting research to understand what truly motivates your target audience. The goal is to uncover not just superficial desires but deep-seated needs and aspirations.

Aligning Design with User Goals

Part of understanding motivation is understanding behavior. This approach often incorporates elements of behavioral science to design products that not only meet users' needs but also encourage desired actions through positive reinforcement, gamification, and other techniques.

Once we understand the motivations, the design process aims to align the product's features and user experience (UX) with these motivations. This means creating features that help direct users to a desired action throughout their digital experience.

Continuous Feedback and Iteration

User motivations can evolve over time, and what motivates one group might not motivate another. Goldfish Code’s Motivation Driven Design system is an ongoing process that involves continuous feedback and iteration to refine and adapt the product to changing user needs and motivations.

By focusing on the underlying reasons that motivate people to use products or services, motivation-driven design aims to create more engaging, satisfying, and ultimately successful solutions.

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Goldfish Code’s Motivation Driven Design Industries

Motivation Driven Design is a concept that's been applied to multiple industries over the years, including healthcare, social platforms, e-commerce, and data analytics. Goldfish Code's MDD solution is universal in nature, meaning our core concepts can be applied to any industry, using any software or platform that reaches their desired user base.

By sticking with our proven Motivation Driven Design process, we can apply our extensive knowledge to develop a design strategy for web or mobile applications, marketing or e-commerce websites, Software as a Solution platforms, and more.

Web & Mobile Apps

Goldfish Code has years of experience developing custom designed web and mobile applications across multiple technologies. Our MDD strategy is easily applied to our app design services, which is intended to deliver a genuine and measurable return on your investment.

E-Commerce Platforms

There is a reason why e-commerce giants like Amazon, Etsy, and Ebay are global leaders in online sales - their ability to convert those users based on motivational factors. Goldfish Code goes the extra mile, to help you understand those user personas that are attracted to your business, services, or products you offer.

Marketing Websites

The intent of a marketing website is to educate your audience about your brand. However, the objective is to drive those website visitors to a desired conversion. Our team is comprised of user acquisition experts, who can design your marketing website with UX and UI design elements unique to your target audience.


A software as a service is a cloud-based platform that users subscribe to accomplish specific tasks. Goldfish Code understands the unique user motivating factors that increase subscriptions for these platforms, and lead to measurable business metrics.

Goldfish Code Motivation Driven Design Process

Our Approach to Motivation Driven Design

At Goldfish Code, we understand that there is no such thing as a universal design process. Every business has unique metrics, individual target audience, and multiple user personas within that consumer base. While we have a proven process to identify MDD principals and goals, our team prescribes to a customized approach to every project we undertake.

Begin with Transparency & Trust

At the foundation of any partnership is starting it on the right foot. At Goldfish Code, we consider our clients as partners - who are joining us on a journey to achieve business success. We're going to ask some important business questions to help us understand your financial goals - so we need to establish from the start.

Extensive Industry-Focused Research

Our team of experts applies their many years of experience and in-depth industry research when crafting our Motivation Driven Design solutions. We dig deep to understand your industry, the hurdles that exist within, and the factors that influence user actions when visiting your digital platforms.

Built for Success

Our partnerships are built on fun and professionalism that's maintained throughout the project. Our PMs, stakeholders, and partners all engage in open dialogue to ensure success from start to finish - delivering projects of exceptional quality with our one-stop-shop services delivered on time every time while providing ongoing follow up. This allows us to establish long lasting relationships with everyone we work alongside.

Why Choose Goldfish Code for Motivation Driven Design

Our motivation driven design services involve a series of steps including research, strategy development, and market execution with utmost accuracy. With our help, you'll get the results that your company needs - guaranteed.

These are all critical steps within our proven five step process.

Transparent Discovery

At the beginning of our partnership, we take a deep dive into understanding your business and its current technologies. We'll also listen to you intently for what future goals you want to achieve. Furthermore, during our discovery meetings, we will collect relevant data related to your project objectives in addition to industry-specific information that is pertinent towards achieving success with your target audience.

Industry Focused Strategy

At Goldfish Code, we recognize that business challenges are unique and requires a tailored approach for effective conversions. We provide our clients with comprehensive research-backed services designed to help them make smarter business decisions, improve business agility, and strengthen their business profitability.

Our team will develop an actionable strategy for business applications from the beginning stages all the way through completion, identify tangible milestones, and create a plan that prevents common missteps along the way.

Scalable Design & Development

Inspired by our MDD results, our in-house design team will bring your project to life. Upon approval of the design, our DevOps experts will construct secure and solid data collection and analytical software solutions using cutting edge technologies as well as optimal methods.

We'll integrate business concepts into a digital transformation strategy design, that ensures everything is on-brand, and clearly articulates your business activities to all stakeholders.

Quality Control

We take special care to guarantee our SaaS and platform deployments are secure, reliable, lightning-fast loading times, and user friendly. Every data analytics project is subject to a rigorous quality assurance process that verifies security, consistency, and the highest level of performance possible.

Our QC program tests business function and creates a positive and seamless user experience. In addition to BETA testing assistance, we will also provide guidance on deployment as well as fine-tune the finished product.

Transparent Discovery

At the beginning of our partnership, we take a deep dive into understanding your business and its current technologies. We'll also listen to you intently for what future goals you want to achieve. Furthermore, during our discovery meetings, we will collect relevant data related to your project objectives in addition to industry-specific information that is pertinent towards achieving success with your target audience.

What our partners say

"Goldfish is there for you. For any software engineering needs that you have. Whether it's in the day to day implementation, the actual planning out of what you're trying to do in terms of your product roadmap, they're there to help you."

CEO / Impact Wayv

"I would absolutely recommend Goldfish to anyone and everyone. I already have. Hands down, I had the most comfortable customer experience and was not made to feel like I was just another customer"

Founder / Salon Links

"My experience with Goldfish was exceptional. We needed somebody to save us from the initial developers. We were looking for somebody who could help us get to the next level. Goldfish saved what was the original development platform and created for us a tool that's now ready to go to market."

CEO / PoolPro

"I would absolutely recommend Goldfish and Bryan and Eva and their entire team to anybody who's looking to do any kind of an app. We've gone through some hurdles with the app and every step of the way the whole team has just been quick to fix things, quick to answer my questions and they came through."

Founder / Trivia Bar
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Let’s Begin the Journey

Every successful project begins with an honest and engaging conversation. If you’d like to learn more about our Motivation Driven Design consulting, please click the button below to schedule a FREE discovery meeting.