10 Top UI and UX Design Trends for 2024

January 6, 2024

Every professionally designed and developed website and application has one thing in common – a positive user experience. Experienced web and app design firms understand that users demand seamless interaction with every platform they engage. However, technology and user preferences evolve, which is why many web developers actively follow the top UI and UX design trends.

Staying on top of current UX design trends is also helpful for clients looking to have their next-generation application or a cross-channel website designed and developed. It helps outline what tools consumers prefer, how they navigate websites and apps, and the UX and UI design attributes that help drive conversions.

So, whether you're a web or app designer or a client looking for user interface accessibility inspiration for your next project, this article on the latest UI trends and trends in UX design will provide some much-needed data. Today's Goldfish Code blog will explore the top 10 UI and UX design trends turning heads in 2024.

Let's get started.

Why Track UI/UX Design Trends?

We all process information and gain inspiration differently. Some prefer to be the trendsetter, and others opt to follow the pack. Regardless of how you make decisions, one thing is sure – the more information you can gather, the better informed you'll be.

This is arguably the biggest reason for tracking UI/UX design trends. Professional software development companies hire the best UI and UX designers who complete a tremendous amount of research to determine which user interactive features and tools create an optimal user experience.

Usability of digital products, eCommerce stores, and social media tools are all factored with product design. In recent years, expert designers have integrated typography, color palettes, gradients, micro-interactions, and minimalistic design elements and data visualization to increase users’ attention and drive conversions.

After all, that's truly the game's name with any website or application. However, there are other reasons why professional web design agencies monitor the latest UX and UI design trends and infuse them into the complete design process.

Allows UI and UX Designers Look Outside Their Comfort Zone

Most UX and UI design trends are initially taught while the designer is in college or begins their learning curve. Like other specialists, UI and UX designers tend to stick to a concept that has proven success rates.

Global giants like Amazon, Netflix, Spotify, and others hire graphic design experts who focus on using the right fonts, cursor displays, and other tools into their user experience design. They also follow common trends that engage most of their users.

While this is not always the wrong approach, following trends in UI design permits them to think outside the box, embrace new ideas, and pass them along to their clients.

Provides More Value to Clients

The primary job of a web or app design agency is to serve its clients. As technology evolves and more creative UI and UX features are introduced, proactive designers can gain inspiration that further adds value for their clients.

Stimulates Creativity

Just because a new trend is introduced by one designer does not mean it can't be improved. UI designers are incredibly creative individuals who can gather tremendous inspiration from multiple sources – including fellow designers.

10 Most Exciting and Innovative UI UX Trends for 2024

Password-Less Login

The process of saving, changing, checking, forgetting, rechanging, and resaving passwords for online sign-on is getting old for many users. In fact, a recent survey of more than 2,000 USA residents found that 57 percent of all respondents stated they forget their new passwords after changing them and before signing on a second time. More than 65 percent indicated that they need to write the password down to avoid forgetting it again – only to forget where they wrote it down.

Many of the best UI designers are integrating password-less login portals to their secure websites and apps to avoid this constant problem. This includes allowing users to sign on via their Facebook, Google, mobile devices, facial recognition, or fingerprint ID. Not only does this keep the account secure, but it also expedites the login process and reduces the number of passwords that need to be written down.

Anthropomorphic Animation

The use of animation in websites or applications is not a new UX trend. However, creating animations that promote a more fluid and organic look helps to make a strong impression on users. Anthropomorphic animation uses human characteristics, emotions, and intentions. It infuses them with non-human abstract shapes to elicit a positive response from the user.

Many UX Designers are infusing these animations for login or search functions. In fact, Windows 10 "Hello" used a smiley face upon login back in 2016. Once activating the setting, the user could customize login options from pattern to iris, face scan, and fingerprint ID.


If the global pandemic had a positive impact, it was how it sparked the creativity of UI and UX designers. As one of the leading restrictions of COVID-19 was limited ability to travel, many users began to struggle with depression – simply because they couldn't see new places.

UI and UX designers began integrating landscapes and exotic locations' images on websites, login pages, and backgrounds. This is known as escapism, or the ability to psychologically transform user imaginations to place them on a positive emotional level.

Individual Learning

Everybody learns at their own pace and through different instructional methods. Some are visual learners, while others retain information via audible or physical instruction. UX designers are taking notice of this – as are educators and businesses who integrate scheduling tools, psychological testing, and remote feedback, to improve user experience, engagement, and retention of information.


Water is wet – the sun is hot.

As you can see from the sample above, you don't need many copies to drive home a point. This is a concept that many marketing content writers struggle with daily. UX designers with solid writing and marketing/advertising skills realize that most users scan content vs. reading every word. The shorter you can make the content, especially on critical pages that are meant to drive conversion, the more pleasant the user experience.

This is known as microcopy. It's the act of using short sentences to make a point. This helps tell the brand story. It also introduces conversion instructions. Further, it can improve online conversions by 150%.

Air Gestures

This UX design trend is finding a home with the most modern mobile apps. It's using body gestures such as placing a palm in front of a camera to take a selfie – to drive a user command. This became possible as touchscreen technology was deployed and fine-tuned. This UX trend was introduced by Apple. But Google has stepped up the game by adding facial gesture controls in their Android 12 beta testing.

Biometrics for Authentication

Security remains top of mind for all UX and UI designers. It's also crucial for business owners and end users, especially when disclosing private data or financial transactions. What was initially limited to a fingerprint scan has recently morphed into voice recognition, facial recognition, and vein pattern recognition.

The expansion of artificial intelligence (AI) helps expedite the login and verification process and maintains a level of security far superior to passwords, pin numbers, or pattern locks.

Augmented and Virtual Reality

We've seen a dramatic shift in the increase of virtual and augmented reality in UX design for the past few years. The recent announcement by META (Facebook) of their pending Virtual reality expansion is just the tip of the iceberg for its potential infusion into the marketplace.

Travel agencies are starting to incorporate this technology for booking vacations. It's been used in property management for years – with virtual home and apartment tours. Now, Lucid Motors has introduced a virtual cabin layout at their Dream design centers, allowing potential EV owners to change the look, layout, colors, and options inside a physical interior before placing their order.

Extended App Onboarding

Did you know that nearly one-quarter of all app downloads are deleted after a single use? The main reason is that most users simply don't see the value of using the service multiple times. While the app likely contains multiple services and features – the users simply don't know about them – or are unwilling to research independently.

This reality has driven many app developers to introduce comprehensive onboarding processes for mobile app downloads. The process provides a seamless user journey by educating them on all aspects and features of the app – including those they would never have known about through traditional advertising and marketing efforts.

Immersive 3D

While 3D design has been around for quite some time, it's finding a new home in UX design for mobile technology. ROKIT phones introduced their 3D platform a few years ago, which provided an enhanced user experience for those navigating the device's multiple features. However, with the advent of higher-performing front-end development frameworks, infusing 3D animation to websites and applications load time is significantly reduced.

Some standard immersive 3D visuals introduced recently include video and photo illustrations, real-life web models, and tutorials.

Key Takeaways on UX UI Trends in 2024

There are multiple ways to improve user engagement. As you're beginning to vet web and app designers, ask them how they integrate UX and UI design trends into their projects. However, just because something might be popular today or considered a trend doesn't mean it's a good fit for your project.

The best designers of apps and websites will always customize your project to meet the needs and demands of your target audience. 

This is a significant attribute of the designers at Goldfish Code. Our team will work carefully with you to determine the scope of your project, define your users, and design UI features that will enhance their user experience, increase the time of the site, and ultimately drive conversions.

Hopefully after reading this article, you fully comprehend what UI/UX design is. If you'd like to learn more about how Goldfish Code will integrate UX design trends into your project, set up a free consultation.