How to Improve User Experience on an eCommerce Website

Online shop owners are digital wizards. They know how to search for, compare, and select every item they seek. However, there are some eCommerce platforms that simply outperform competitors – even if they sell the same products at similar costs. These online businesses are the proactive entities who design their platforms to improve user experience on an eCommerce website.

Today’s digital shopper thrives in an environment that is tailored to their habits. They prefer to shop on apps and websites that create a genuine positive environment. And further, they find it easy to click the buy now button when they have a personal attachment to that website. This is accomplished when the eCommerce business invests in Motivation Driven Design™.

Motivation Driven Design is a holistic approach to planning, architecting, designing, and activating modern technology solutions. It is a design philosophy with a deep focus understanding and fulfilling the motivations, needs, and desires of the end users. And it’s the first step that leading eCommerce giants complete to effectively plan the design of their platforms.

If you’re looking to make your eCommerce site, the go-to spot for happy shoppers - you're in the right place! At Goldfish Code, we're all about crafting those sleek, user-friendly web and mobile applications that keep customers coming back for more.

Today, we're diving into the world of eCommerce and sharing our top tips on enhancing user experience (UX) on your website. Once we’ve counted down the list, we’ll explain why our trademarked Motivation Driven Design solution is a proactive way to begin your eCommerce platform planning.

1. Keep It Simple, Silly (KISS)

First things first, simplicity is your best friend. Imagine walking into a store where everything is cluttered and hard to find. Not fun, right? Well – it’s also not effective in creating a positive user experience.

Your website should be like a well-organized shop where everything is easy to spot. From a clean design to straightforward navigation, making your site as simple as possible will keep those digital shoppers happy and stress-free.

2. Speed It Up!

Nobody likes waiting, especially online. If your website takes longer than a few seconds to load, chances are people are going to bounce faster than a kangaroo on a trampoline. At Goldfish Code, we feel the need for speed.

Optimizing images, leveraging browser caching, and minimizing the use of heavy scripts can make your site as swift as a cheetah.

3. Make It Mobile-Friendly

Let's face it, we're glued to our phones. But according to the data, so are 75% of online shoppers. Shopping on a mobile device should be just as easy and enjoyable as on a desktop. A mobile-friendly site not only looks great on any device but also improves rankings on search engines.

In fact, in a recent Google update for its SEO algorithm, they indicated that mobile optimization of a website had a 23% impact in total site rankings.  It's a win-win!

4. Clear Calls to Action (CTAs)

Have you ever been on a website or an app, and had no clue what to do next? We've all been there. And that honestly is one of the learning curves for any successful online platform. It’s not as much about having “a” call to action – it’s about having the “right” call to action.

That's why having clear, bold calls to action (CTAs) is crucial. Whether it's "Add to Cart," "Learn More," or "Sign Up Today," your CTAs should stand out and tell your customers exactly what to do.

5. High-Quality Images and Videos

A picture is worth a thousand words, and in the world of eCommerce, high-quality images and videos are worth a thousand clicks. Showcasing your products with clear, detailed photos and videos can dramatically improve engagement and trust.

Clean imagery also can keep users engaged throughout their platform interaction. This keeps them on the site longer – which is yet another key attribute in SEO rankings.

But the key thing to remember about images and videos on any eCommerce platform, people want to see exactly what they're getting!

6. Easy Peasy Checkout

The last thing you want is for customers to abandon their carts because the checkout process is like solving a Rubik's cube. Make it as easy and secure as possible. Fewer steps, multiple payment options, and clear instructions will help seal the deal.

7. Stellar Customer Support

Even with the slickest website, questions and issues will arise. Offering top-notch customer support through live chat, email, or phone can make a huge difference. It's all about making your customers feel valued and supported every step of the way.

8. Personalized Experiences

We all like to feel special, don't we? Personalizing your website to show relevant product recommendations, deals, and content can significantly enhance the shopping experience. It's like having a personal shopper for each visitor!

9. Feedback is Gold

Finally, listening to your customers is key. Encourage feedback and reviews to understand what you're doing right and where you can improve. It's a fantastic way to build trust and keep evolving your website.

10. Start with Motivation Driven Design™

At Goldfish Code, we're passionate about creating technological solutions that make a difference. Improving user experience on your eCommerce website isn't just about the tech; it's about creating a seamless, enjoyable journey for your customers.

This is where our Motivation Driven Design service becomes extremely valuable – especially for eCommerce websites and apps. MDD is a multiple-tiered process, that starts with identifying the business metrics that make sense for each client we serve.

From that point, we dive deep to identify your complete user base, by their user persona type, the motivating factors that influence their decision making, and what UX and UI elements help guide them to a specific action.

MDD should be the foundation of any modern app – whether it’s mobile or web based. And at Goldfish Code, we customize every MDD strategy program for every client – based on their specific business model, industry, and platform. This holistic approach helps us provide measurable design concepts – that can help you generate increased return on investment.

Remember, the world of eCommerce is always changing, and staying ahead requires constant innovation and adaptation. Whether you're looking to revamp your website or start from scratch, our team at Goldfish Code is here to help. Let's create something amazing together!